This explains what "cookies" are and how our site uses cookies and other tracking technologies to improve our site and to deliver a better, and more personalised, service. Our Cookie Policy applies to all users of www.DavidBeckham.com (http://www.davidbeckham.com/).
1. WHAT IS A COOKIE?
1.1. Cookies are small text files sent by a website to a web browser, and stored by the browser. This enables the website to identify and track the web browser. Cookies can, among other functions, enable a website to recognise a device each time it visits, remember user preferences and recommend content.
1.2. Cookies in themselves do not identify the individual user, but rather the computer used. However, some cookies will contain personal information such as a username.
1.3. We may use both session cookies and persistent cookies on the site:
1.3.1. Session cookies will be used to keep track of you whilst you navigate the website. Session cookies will be deleted from your computer when you close your browser.
1.3.2. Persistent cookies will be used to enable our website to recognise you when you visit. Persistent cookies will remain stored on your computer until deleted, or until they reach a specified expiry date.
1.4. The site also employs cookies from third parties.
2. WHAT SORT OF COOKIES ARE THERE?
There are four general categories of cookies:
2.1. Strictly necessary cookies, which are essential to the functioning of a site, enabling you to move around the site and allowing the site to provide the services you require. For example, a strictly necessary cookie might be used to log in to secure areas of a site, or to recognise the region you are in, thereby allowing the site operator to tailor the site accordingly. Strictly necessary cookies do not gather any information that could be used for marketing purposes and they do not retain information after your visit ends.
2.2. Analytical/performance cookies. These cookies collect information about how visitors use a website. They allow the site operator to recognise and count the number of visitors and to see how visitors navigate the site when they are using it. This helps the site operator to improve the way the website works, for example, by ensuring that users can easily find what they are looking for. All information collected by these cookies is aggregated and therefore cannot be used to identify individual visitors. The information is only used to improve how a website works.
2.3. Functionality cookies. These cookies allow a website to remember choices that a user makes and provide enhanced, more personalised features. For example, such cookies enable you to stay signed into the website and recognise you when you arrive. The information these cookies collect may be anonymised and they cannot track browsing activity on other websites.
2.4. Targeting cookies. These cookies record users' visits to a website, the pages they have visited and the links they have followed. They are also used to ensure that users are presented with adverts, which are relevant to their interests, to limit the number of times a particular advert is displayed and to help measure the effectiveness of an advertising campaign. The information is often shared with other organisations, such as advertisers.
3. WHAT COOKIES DO WE USE?
Google Analytics cookies are used to collect information about how visitors use our site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. We use the information to compile reports and to help us improve the site. Google holds this information and provides us with access to it. We embed videos from our official YouTube channel using YouTube’s privacy-enhanced mode. This mode may set cookies on your computer once you click on the YouTube video player, but YouTube will not store personally-identifiable cookie information for playbacks of embedded videos using the privacy-enhanced mode. Read more at YouTube's embedding videos information page: https://support.google.com/youtube/answer/171780?hl=en-GB (https://support.google.com/youtube/answer/171780?hl=en-GB)
4. THIRD-PARTY COOKIES
4.1. Please note that third parties (including, for example, advertising networks and providers of external services such as web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be performance cookies or targeting cookies.